– reporter You Huanzhen
Known as Pokemon Go game hot global, but also to enhance the reality technology (AR) location-based services (LBS) game quickly became the focus of the industry. However, the State Administration of press and publication on the website before the news release, they will not accept the approval of this type of game, suggested that the domestic game companies considered in research and development, introduction and operation of this type of game. This news came out, it caused an uproar in the industry.
In fact, since the Pokemon Go on the line, there are indeed too many accidents overseas. However, the LBS AR game greatly enriched the game market, if you can find a balance in information security, national security, the development of the game industry as a whole is still of great significance.
Pokemon GO domestic open hopeless
Pokemon GO was unpopular however it is only visible before the eyes, in the overseas, when we are still looking forward to the arrival of the national service, a message will be extinguished the enthusiasm.
According to the Beijing Business Daily reported that the recent national press and Publication Administration of radio, said that for the national security and the people’s lives and property safety is highly responsible for the approval of such games will not be accepted. SARFT said, based on national security and people’s lives and property of the highly responsible, competent departments are currently administration and coordination of the relevant departments of the state, organize safety assessment, once the formation of the assessments, will be promptly announced to the public. Prior to this, the General Administration of the provisional approval of this type of game, it is recommended that the domestic game companies in research and development, the introduction of the operation of this type of game carefully considered.
In fact, as early as 2016, CCTV had for the game to bring the reality of the security risks specifically referred to the Pokemon GO. In addition there is a view that the game player must accept the Google account bound in the registered Pokemon GO accounts, personal privacy and location by full supervision, and this point is likely to be considered so that the relevant departments are strong social risks.
AR game market is hot
When VR first year is not over, the air has slowly turned to AR, especially in the Pokemon GO popular worldwide, including corporate and capital Tencent, Baidu, Sina, NetEase, ant gold clothing and other giants, began to accelerate the layout of AR games.
In July 2016, Chen Xuegui, general manager of Lenovo games and Lenovo venture capital fund, general manager of the foreign exchange has confirmed that it will enter the field of AR. Meanwhile, Tencent in the release of the second generation of miniStation micro game, announced that it will step up the layout of VR games and AR games. During the last eleven years, Baidu maps launched a AR based interactive game LBS.
According to the U.S. market research firm GVR research report released in 2016, SONY, Microsoft and other companies AR hardware equipment will be commercialized, AR hardware is expected to 2024 compound annual growth rate will exceed 90%, the market size is expected to reach AR billion dollars. In addition, Digi-Capital released a report that, by 2020, the global AR market size of $120 billion.
AR game of the long road
There is no denying the fact that Pokemon GO has created a new technology of the game experience, so that the virtual and the reality of a contact. However, the emergence of any new technology, there are two sides. Since the pocket monster GO opened, there have been a variety of accidents around the world, so that the LBS AR type of game is pushed on the tuyere of public opinion.
In fact, in the overseas market, there are frequent problems arising from the AR game security. Pokemon GO in Japan launched a month later, will lead to more traffic accident; a French game player also had to play the game into the military base was arrested. Not only that, Indonesia has banned the police play the game in time; the Israeli authorities of the military base soldiers made a similar decision; Iran in early August 2016 announced the implementation of the ban, a complete ban Pokemon GO country, also for security reasons.
Nevertheless, we can not deny that the LBS AR type games enrich the gaming market. Moreover, the SARFT has not killed a pole of AR games. Therefore, if you can find a balance point in terms of security, AR game is still a great potential for the future.
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